Matt WalshNov 27, 20232 minWriteViaDesign: Facilitating Knowledge Transfer from Technical Minds to Storytellers"Introducing WriteViaDesign. At Allegory, we faced a unique challenge: engaging engineers and developers, often indifferent to...
Matt WalshNov 27, 20232 minCollaboration in Communication: Making the Process Enjoyable for Every Contributor.A fundamental challenge lies at the heart of crafting impactful messages for any company: extracting valuable insights from busy...
Matt WalshNov 27, 20232 minWriteViaDesign: Bridging Engineering Expertise and StorytellingIn interactions with engineers and developers, I’ve noticed a consistent pattern: many view contributing to marketing and communications...
Matt WalshNov 17, 20232 minUncovering Unique Stories: The Art of Crafting the Right Message for Every BrandWe come in contact with many companies - and a compelling observation stands out: each brand harbours a unique story, no matter its...
Matt WalshNov 16, 20232 minApple's Think Different Campaign: 25 Years OnAll those years ago, when I first saw Apple's 'Think Different' campaign, I remember my surprise. Seeing 'different' used as a noun...